federicavittorielli

I'M A PRODUCT DESIGNER

CURRENTLY AT FROG

I turn complexity into clear, scalable product decisions.

Working across UX, strategy and complex systems.

CONNECT ON LINKEDIN

DOWNLOAD RESUME

SELECTED WORK

A selection of projects developed within international, cross-functional teams, spanning product strategy, UX/UI and complex digital systems across industries.

Designing a global molecule portfolio optimization platform to support strategic decision-making across markets

Defined the vision and scalable product concept for a data- and AI-enabled platform supporting global molecule portfolio planning and expansion.

PHARMACEUTICAL

B2B / STRATEGY / SYSTEM DESIGN

PHARMACEUTICAL

B2B / STRATEGY / SYSTEM DESIGN

Designing a global molecule portfolio optimization platform to support strategic decision-making across markets

Defined the vision and scalable product concept for a data- and AI-enabled platform supporting global molecule portfolio planning and expansion.

Creating a single source of truth for store operations across a complex retail organization.

Defined a modular, role-based decision-support system that centralized store data and reduced operational friction across the organization.

RETAIL

B2B / DATA & OPERATIONS / INFORMATION ARCHITECTURE

RETAIL

B2B / DATA & OPERATIONS / INFORMATION ARCHITECTURE

Creating a single source of truth for store operations across a complex retail organization.

Defined a modular, role-based decision-support system that centralized store data and reduced operational friction across the organization.

Reimagining a mobility app to increase adoption, engagement and perceived value. 

Defined and validated a new experience vision through on-field research and co-creation, evolving the app from a functional tool into a contextual mobility assistant.

MOBILITY

B2C / MaaS / AI-POWERED

Reimagining a mobility app to increase adoption, engagement and perceived value. 

Defined and validated a new experience vision through on-field research and co-creation, evolving the app from a functional tool into a contextual mobility assistant.

MOBILITY

B2C / MaaS / AI-POWERED

Designing a unified financial services frontend across markets and systems.

Defined the experience vision and foundational interaction model for a unified, scalable FS platform supporting dealers and salesforce across multiple countries.

AUTOMOTIVE / FINTECH

B2B / PLATFORM ECOSYSTEM

Designing a unified financial services frontend across markets and systems.

Defined the experience vision and foundational interaction model for a unified, scalable FS platform supporting dealers and salesforce across multiple countries.

AUTOMOTIVE / FINTECH

B2B / PLATFORM ECOSYSTEM

Want to explore the

full case studies?

Want to explore the full case studies?

Projects are under NDA due to client confidentiality.

Full case studies are available upon request.

REQUEST FULL CASE STUDIES

ABOUT ME

I’m a Product Designer with a background in industrial design and over five years of experience working on complex, strategy-driven digital products.

I work at the intersection of design, product strategy and systems thinking — helping teams frame problems, align stakeholders and make better product decisions in environments shaped by data, constraints and scale.

My experience spans B2B and B2C products, internal tools and platform ecosystems, often within large organizations and multi-market contexts.

I actively experiment with AI-assisted tools to accelerate exploration, test alternatives and refine structure — integrating them pragmatically into my design process.

PRINCIPLES

Design supports decisions

My work focuses on clarifying choices — for users, teams and organizations — by structuring information and interactions around real decision points.

Design supports decisions

My work focuses on clarifying choices — for users, teams and organizations — by structuring information and interactions around real decision points.

Systems before interfaces

I design products as systems, not isolated screens, ensuring consistency, scalability and long-term impact.

Systems before interfaces

I design products as systems, not isolated screens, ensuring consistency, scalability and long-term impact.

Clarity over complexity

When dealing with data-heavy or regulated domains, clarity is a prerequisite for adoption, trust and growth.

Clarity over complexity

When dealing with data-heavy or regulated domains, clarity is a prerequisite for adoption, trust and growth.

Collaboration as core practice

I work closely with product, tech, and business stakeholders, using workshops and shared artifacts to build alignment early.

Collaboration as core practice

I work closely with product, tech, and business stakeholders, using workshops and shared artifacts to build alignment early.

Impact through iterative thinking

I prioritize evidence and pragmatic iteration over assumptions. Solutions evolve through testing and learning, with impact as the ultimate measure.

Impact through iterative thinking

I prioritize evidence and pragmatic iteration over assumptions. Solutions evolve through testing and learning, with impact as the ultimate measure.

AREAS OF EXPERTISE

Skills

PRODUCT & UX STRATEGY

COMPLEX SYSTEMS & PLATFORM DESIGN

INFORMATION ARCHITECTURE

INTERACTION DESIGN

STRATEGY FRAMING

DESIGN SYSTEMS

ACCESSIBILITY (WCAG)

UX WRITING

PROTOTYPING

VIBE CODING

CROSS-FUNCTIONAL COLLABORATION

Skills

PRODUCT & UX STRATEGY

COMPLEX SYSTEMS & PLATFORM DESIGN

INFORMATION ARCHITECTURE

INTERACTION DESIGN

STRATEGY FRAMING

DESIGN SYSTEMS

ACCESSIBILITY (WCAG)

UX WRITING

PROTOTYPING

VIBE CODING

CROSS-FUNCTIONAL COLLABORATION

Skills

PRODUCT & UX STRATEGY

COMPLEX SYSTEMS & PLATFORM DESIGN

INFORMATION ARCHITECTURE

INTERACTION DESIGN

STRATEGY FRAMING

DESIGN SYSTEMS

ACCESSIBILITY (WCAG)

UX WRITING

PROTOTYPING

VIBE CODING

CROSS-FUNCTIONAL COLLABORATION

Tools

FIGMA

FRAMER

PROTOPIE

MAZE

OPTIMAL WORKSHOP

MIRO

JIRA

CONFLUENCE

AI-ASSISTED DESIGN TOOLS

Tools

FIGMA

FRAMER

PROTOPIE

MAZE

OPTIMAL WORKSHOP

MIRO

JIRA

CONFLUENCE

AI-ASSISTED DESIGN TOOLS

Download Resume

WORK

ABOUT ME

CONTACTS

RESUME

WORK

ABOUT ME

CONTACTS

RESUME

WORK

ABOUT ME

CONTACTS

RESUME

WORK

ABOUT ME

CONTACTS

RESUME

Let's connect!

E-mail