I'M A PRODUCT DESIGNER
CURRENTLY AT FROG
I turn complexity into clear, scalable product decisions.
I turn complexity into clear, scalable product decisions.
Working across UX, strategy and complex systems.
Working across UX, strategy and complex systems.
SELECTED WORK
A selection of projects developed within international, cross-functional teams, spanning product strategy, UX/UI and complex digital systems across industries.
A selection of projects developed within international, cross-functional teams, spanning product strategy, UX/UI and complex digital systems across industries.
Designing a unified financial services frontend across markets and systems.
Defined the experience vision and foundational interaction model for a unified, scalable FS platform supporting dealers and salesforce across multiple countries.
AUTOMOTIVE / FINTECH
/
B2B / PLATFORM ECOSYSTEM
Designing a unified financial services frontend across markets and systems.
Defined the experience vision and foundational interaction model for a unified, scalable FS platform supporting dealers and salesforce across multiple countries.
AUTOMOTIVE / FINTECH
B2B / PLATFORM ECOSYSTEM
ABOUT ME
I’m a Product Designer with a background in industrial design and over five years of experience working on complex, strategy-driven digital products.
I work at the intersection of design, product strategy and systems thinking — helping teams frame problems, align stakeholders and make better product decisions in environments shaped by data, constraints and scale.
My experience spans B2B and B2C products, internal tools and platform ecosystems, often within large organizations and multi-market contexts.
I actively experiment with AI-assisted tools to accelerate exploration, test alternatives and refine structure — integrating them pragmatically into my design process.
PRINCIPLES
Design supports decisions
Design supports decisions
My work focuses on clarifying choices — for users, teams and organizations — by structuring information and interactions around real decision points.
Design supports decisions
My work focuses on clarifying choices — for users, teams and organizations — by structuring information and interactions around real decision points.
Systems before interfaces
Systems before interfaces
I design products as systems, not isolated screens, ensuring consistency, scalability and long-term impact.
Systems before interfaces
I design products as systems, not isolated screens, ensuring consistency, scalability and long-term impact.
Clarity over complexity
Clarity over complexity
When dealing with data-heavy or regulated domains, clarity is a prerequisite for adoption, trust and growth.
Clarity over complexity
When dealing with data-heavy or regulated domains, clarity is a prerequisite for adoption, trust and growth.
Collaboration as core practice
Collaboration as core practice
I work closely with product, tech, and business stakeholders, using workshops and shared artifacts to build alignment early.
Collaboration as core practice
I work closely with product, tech, and business stakeholders, using workshops and shared artifacts to build alignment early.
Impact through iterative thinking
Impact through iterative thinking
I prioritize evidence and pragmatic iteration over assumptions. Solutions evolve through testing and learning, with impact as the ultimate measure.
Impact through iterative thinking
I prioritize evidence and pragmatic iteration over assumptions. Solutions evolve through testing and learning, with impact as the ultimate measure.
AREAS OF EXPERTISE
Skills
PRODUCT & UX STRATEGY
COMPLEX SYSTEMS & PLATFORM DESIGN
INFORMATION ARCHITECTURE
INTERACTION DESIGN
STRATEGY FRAMING
DESIGN SYSTEMS
ACCESSIBILITY (WCAG)
UX WRITING
PROTOTYPING
VIBE CODING
CROSS-FUNCTIONAL COLLABORATION
Skills
PRODUCT & UX STRATEGY
COMPLEX SYSTEMS & PLATFORM DESIGN
INFORMATION ARCHITECTURE
INTERACTION DESIGN
STRATEGY FRAMING
DESIGN SYSTEMS
ACCESSIBILITY (WCAG)
UX WRITING
PROTOTYPING
VIBE CODING
CROSS-FUNCTIONAL COLLABORATION
Skills
PRODUCT & UX STRATEGY
COMPLEX SYSTEMS & PLATFORM DESIGN
INFORMATION ARCHITECTURE
INTERACTION DESIGN
STRATEGY FRAMING
DESIGN SYSTEMS
ACCESSIBILITY (WCAG)
UX WRITING
PROTOTYPING
VIBE CODING
CROSS-FUNCTIONAL COLLABORATION
Tools
FIGMA
FRAMER
PROTOPIE
MAZE
OPTIMAL WORKSHOP
MIRO
JIRA
CONFLUENCE
AI-ASSISTED DESIGN TOOLS
Tools
FIGMA
FRAMER
PROTOPIE
MAZE
OPTIMAL WORKSHOP
MIRO
JIRA
CONFLUENCE
AI-ASSISTED DESIGN TOOLS
